LAS VEGAS, NV–(Marketwire – May 9, 2012) – Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is pleased to announce that on Saturday, May 12^th, RYU Warrior Athlete and 2011 Mr. Olympia, Phil Heath will be making a special appearance at Camp Pendleton Marine Corps Base from 11:00 a.m. to 1:00 p.m.

Heath, who will be thanking the troops for their service to our country, will be signing autographs and taking photos in the Marine Corps Exchange in the apparel department near the RYU display where the brand will debut for retail in the Marine Corps Base store.

“Going to Camp Pendleton with Team RYU will be an epic experience, as I truly love our troops. I do tons of appearances throughout the year, but these types are definitely my favorite,” Phil Heath said. “These guys train hard and show massive amounts of dedication and intelligence, which makes me a true fan of them. That’s what Team RYU is about, baby — respect, hard work and that willingness to go above and beyond.”

Apparel to be available at Camp Pendleton’s Marine Corps Exchange will include various performance items from RYU, such as Ashigaru Performance Shorts, Tanto Compression Tops, Discipline Training Tees and various T-Shirts.

Inspired by the dedication of the athlete to the one-thousand-year-old sport of Martial Arts, RYU’s premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products.

“We are excited for the opportunity to meet the troops at Camp Pendleton. It will be a great honor to shake hands with some of the men and women who serve and protect our great country,” RYU Brand Ambassador Rocky Bice said. “I am excited for the troops to meet our team family member, Mr. Olympia, Phil Heath. I feel that, with RYU’s focus on respect, strength, honor and sustainability, we are directly aligned with the core values of the troops and military.”

Camp Pendleton is the largest Marine Corps Expeditionary Training Base on the West Coast with a daily population of more than 65,000, comprised primarily of active-duty and reserve service members, their families, civilian employees and contractors.

All of the RYU apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and the apparel market. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

LAS VEGAS, NV–(Marketwire – May 2, 2012) – Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is pleased to announce that on Saturday, May 5th, UFC fighters Welterweight John Hathaway and Middleweight Mike Massenzio will be representing RYU at UFC on FOX 3, headlined by Diaz vs. Miller, in Hathaway vs. Krauss and Massenzio vs. Vemola, two highly anticipated preliminary fights airing on Fuel TV at 5:00 p.m. EDT.

John Hathaway of Brighton, England has a 15-1-0 win/loss/draw record and made his UFC debut in 2006, defeating Tom Egan at UFC 93. Hathaway also holds notable Octagon victories over Rick Story, Paul Taylor and Diego Sanchez, with only one Mixed Martial Arts loss to Mike Pyle at UFC 120.

Mike Massenzio, an American Mixed Martial Artist, has a 13-6-0 win/loss/draw record and is from New Jersey where he wrestled, earning two State Championships while attending St. Joseph Regional High School in Montvale, New Jersey in 2000 and 2001 at 160 lbs. and 171 lbs. respectively, as well as a U.S. National High School Wrestling Championship in 2001. In 2003 he was the Runner-up at the Junior College National Tournament and was crowned the National Champion a year later, in 2004.

“John Hathaway is really a well-rounded fighter making a name for himself in the UFC,” said Rocky Bice, Brand Ambassador for RYU. “With Mike being from New Jersey, he will have a lot of hometown crowd support which will be a great opportunity for RYU to showcase its premium performance apparel to his fans. I look forward to seeing both fights, which will be very entertaining to watch.”

Inspired by the dedication of the athlete to the one-thousand-year-old sport of Martial Arts, RYU’s debut premium performance Men’s Spring Line embodies the art of the sport and places an emphasis on respect, strength, honor and sustainability as the foundation of its apparel and products. Items now available from the Men’s Spring line include compression tops and shorts, fleece pants and hoodies, wind and track jackets, t-shirts and various accessories such as duffle bags and headwear items.

In addition to this, RYU also released its performance shorts (containing their patent-pending waist closure technology with the U.S. Patent and Trademark Office) and training pants designed specifically to enhance the overall performance of Martial Artists while keeping them comfortable at the same time.

All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe

Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

Safe Harbor Statements

Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

RYU’s common stock is currently listed for trading on the Over the Counter Bulletin Board and RYU has filed an application to list its common stock on the TSX Venture Exchange. Such listing will be subject to RYU fulfilling all requirements of the TSX Venture Exchange and there can be no assurance that RYU’s common stock will be listed on the TSX Venture Exchange.

Salman Partners, Inc. is acting as placement agent for the offering.

When available, a copy of the preliminary prospectus may be obtained from Salman Partners, Inc., 17th Floor – 1095 West Pender Street, Vancouver, British Columbia V6E 2M6, Telephone : (604) 622-5271. A copy of the Registration Statement on Form S-1 is available on EDGAR and a copy of the preliminary prospectus is available on SEDAR.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective and RYU obtains receipt for its final prospectus. This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Inspired by the dedication of the athlete to the one-thousand-year-old sport of Martial Arts, RYU’s debut premium performance Men’s Spring Line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products.

Items now available from the Men’s Spring Line include compression tops and shorts, fleece pants and hoodies, wind and track jackets, t-shirts and various accessories such as duffle bags and headwear items. In addition to this, RYU also released their fight shorts (containing their patent-pending waist closure technology with the U.S. Patent and Trademark Office) and training pants designed specifically to enhance the overall performance of Martial Artists while keeping them comfortable at the same time.

“We appreciate the opportunity to take part in such a highly anticipated event,” said John Wood, President of RYU. “For everyone here at RYU UFC 145 is the continued evolution in the ideology of the RYU movement.”

Built for Athletes, Suited for Style, all of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

RYU’s sales drive started with a strong industry debut at the February Magic apparel show in Las Vegas, where the brand was well-received by industry executives and buyers. At Magic, RYU was fortunate enough to garner a key endorsement from the UFC (Ultimate Fighting Championship), who chose to promote RYU as one of four “new school” companies that are “changing the face of MMA.”

Following Magic, RYU has made great headway in forging key retail partnerships. In addition to its own website, https://shop.ryu.com, the line currently is available on several leading MMA apparel websites. The Spring ’12 line is also selling at a variety of key physical channels, including several specialty boutiques across North America that deal in both MMA and specialty athletic wear. RYU is making headway into larger retail stores with several key accounts that include an upscale Midwest department store, a world-renowned premium boutique in Vancouver, Canada, US Marines exchanges and a pilot program with one of the nation’s leading sports retail chains.

“RYU’s roots are in the authentic execution of performance athletic wear and the initial reaction from fans, athletes and retail in that category has been very positive. The RYU team is thrilled with the response by the retail market,” said RYU CEO Christopher Martens.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Airing live on MTV2 (and in HD on EPIX) at 8:00 p.m. EDT, Askren has a 9-0-0 MMA win/loss/draw record, is a former amateur wrestler for the University of Missouri and was a member of the 2008 U.S. Olympic Wrestling Team at the 2008 Summer Olympics Athens. At the University of Missouri, Askren was a two-time NCAA Division I National Champion in 2006 and 2007, a two-time NCAA Division I National Finalist in 2004 and 2005 and received NCAA Division I All-American Awards from 2004-2007.

Following his collegiate career, Askren was the USA Senior Freestyle National Champion in 2008, the Senior Freestyle Olympic Team Trials Winner in 2008 and in 2012 was inducted into the University of Missouri Intercollegiate Athletics Hall of Fame. Askren made his professional MMA debut in 2009 and became the Bellator Season 2 Welterweight Tournament Winner in 2010.

“His undefeated MMA track record and past wrestling history accolades has proven he is a relentless warrior that doesn’t give up,” said Rocky Bice, Brand Ambassador, for RYU. “With Ben also being from Missouri, I have been following his accomplishments for a long time and was excited about the opportunity for RYU to support him at Bellator 64 where he looks to defend his Welterweight Champion title.”

At the upcoming Bellator 64, Askren is looking to defend his Welterweight Champion title against Season 5 Welterweight Tournament Winner Douglas Lima which will take place at the Caesars in Windsor, Canada.

“The quality of RYU’s apparel is like no other I have ever trained and competed in before and I am looking forward to wearing it when I defend my Welterweight title at Bellator 64,” said Bellator Welterweight Champion Ben Askren. “I am confident the RYU apparel will allow me to compete at the highest level.”

For the Bellator 64 weigh-ins, Askren will be wearing various items from RYU’s debut Men’s Spring Line including the White Age of RYU Hoodie, the Grey Icon Fleece Pants and Tanto Compression Shorts with the corners wearing the Spirit of Combat Tee and Black RYU Cage Cap. On the Friday night fight night, Askren will rock the RYU Black Signature Tee in his walkout with the corners sporting the Red Signature Tee and Black RYU Signature Hat.

Built for Athletes, Suited for Style, RYU’s debut men’s premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Isakson, who believes “we all reach for something,” has broken several fitness records and achieved other noteworthy goals he has set for himself throughout his career. In the upcoming months, Isakson is aiming for an Ironman completion time of 9 hours 30 minutes in order to qualify this season for the Ironman World Championship in Kona.

“In addition to what he has done and accomplished as an incredible Ultra Endurance Athlete, Christian’s drive, core values and motivation are what make him a standout athlete and person,” said Rocky Bice, Brand Ambassador, of RYU. “Christian is a killer athlete pushing himself further beyond any limits imaginable that RYU is proud to support.”

After hitting his 9:30 goal and competing in Kona, Isakson then plans to attend Ultra-man Canada (Day 1: 6.2 miles swim & 90.3 mile bike; Day 2: 171.4 mile bike; Day 3 52.4 mile run) and the Marathon Des Sables, a 151 mile Ultra-Endurance Race in the Sahara Desert over 6 days in Morocco (with over 15% of the race course covering sand dunes).

“I can’t expect results and winning battles without armor and grit, but with RYU I have both,” said Christian Isakson about becoming a RYU athlete. “I’m blessed with an opportunity to fight with, and for RYU… RYU gets it and RYU won’t let me pretend. I know before I beat my competition, I have to defeat the doubt in myself first. That means long, painful hours of training my body for the fight. Anybody can train until it hurts, but RYU helps me keep going when it does hurt.”

Built for Athletes, Suited for Style, RYU’s debut men’s premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, our branding and endorsement initiatives, the results of our athlete spokespersons, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, and product manufacturing and sourcing. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

During his time as CEO at The Sports Authority, Campisi was responsible for implementing new strategic imperatives, bringing $100 million in e-Commerce business in-house, negotiating long-term multi-million dollar deals to acquire naming rights for the Bronco’s stadium in Denver, and establishing two major foundations for the Sports Authority, including the “Sports Authority Foundation” and “Pass the Good Foundation.”

“With David’s proven track record as a successful retail industry leader, we are confident in his ability to motivate and nurture the continued growth of the RYU brand,” RYU CEO Christopher Martens said.

Prior to joining the RYU Board of Directors, Campisi also served as the Executive Vice President of KOHL’S for GMM Women’s Apparel, Accessories, Intimates and Cosmetics, the Senior Vice President for Fred Meyer, Inc., and Director of Apparel, Home and Electronics, GMM Apparel and Vice President of DMM Women’s Apparel and the Vice President of Meier & Frank for DMM Women’s Apparel.

“David’s experience in the retail industry speaks for itself and we are thrilled to have him join the RYU Board of Directors,” said Kristian Andresen, Chairman of RYU. “We look forward to working closely with David and to the expertise and knowledge he will bring to RYU.”

Built for Athletes, Suited for Style, RYU’s debut men’s premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.ryu.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe

Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements”. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

LAS VEGAS, NV–(Marketwire – Mar 6, 2012) – Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.ryu.com/, is pleased to announce the launch of their new website, and the official introduction of their new URL: http://www.ryu.com/, which first went live on February 15, 2012.

The new website offers a new robust and scalable web store, as well as quick and easy access to RYU branded content, athlete profiles, and essential brand information. The launch of the new site accompanies the debut of the company’s Spring ’12 line of premium men’s athletic apparel, currently available in the web store: https://shop.ryu.com/.

“We are pleased and excited unveil our new website, http://www.ryu.com/,” commented John Wood, RYU President. “We’ve created a site that will provide consumers with a premium online experience while also reflecting the quality and vision of the RYU brand.”

Featuring iconic RYU details and logos, the clean design of the site was created specifically to promote a quick, easy and enjoyable online experience for consumers, while offering in depth access to RYU product images, descriptions and technical details.

In addition to detailed product information and exciting brand content, site visitors will have access to RYU Community information including blogs from Team RYU, the RYU Ambassador Program and RYU retail and gym partnerships

Made with both performance and style in mind, RYU was created specifically to enhance the athlete’s overall performance and need to excel at their sport. All RYU apparel items and products are made from the highest quality fabrics, comprised of up to 90% organic and/or recycled materials to maximize performance, comfort and style. RYU’s unique style is one that will transcend the sport itself by reflecting the art of athletics and creating apparel and product based on the respect that each sport and athlete deserves.

Since their launch in September 2011, RYU has become an official event sponsor of the UFC. For more information on RYU visit http://www.ryu.com/ or call +1-888-455-6183 ext. 101.

About Respect Your Universe

Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect,” “is expected,” “anticipates” or “does not anticipate,” “plans,” “hopes,” “estimates,” “projects” or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements”. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.